All posts
Public notes while I build: SaaS, automation, AI, operational tools born from real problems.
A build log on validation, development and iterations.
From e-commerce failures to SaaS built in public: choose a path and follow the experiments.
Before Spotex S.r.l., there was Be Social: a web agency built through two sole proprietorships, moving from underpriced social-media services to e-commerce projects for local businesses. A story of mistakes, clients, and lessons about margins.
After the Lyara project, I bought a dropshipping course, launched a one-product store, and reached roughly €2,000 in sales in two weeks. Here is why it did not become a sustainable business.
In 2021, I started Lyara, a white-label fashion-jewellery store. I learned Shopify, advertising, and logistics by doing—and invested more than I managed to sell. Here is what happened and what I would do differently.
From closing Spotex to building a more sustainable model: what clients, custom projects, undefined support, and years of software development taught me.
An organizational post-mortem on the closure of a software house: weak governance, ineffective communication, unclear administration, operational overload, and a lack of shared vision.
After almost four years, we decided to close Spotex SRL. In this article, I explain why this was not a failure, but a choice driven by strategic shifts, burnout, and a loss of alignment on mission and vision.
When a small company asks for an ERP on a short timeline, the question is not only technical: it is strategic. In this article I explain why starting from an existing solution is often the most sustainable choice.
I’m rethinking LinkBayCMS as a vertical tool that monitors pages losing organic traffic and link value, instead of continuing to chase the idea of a huge and unmanageable CMS.
I ended my first Build in Public season without writing a single line of code: an idea around ecommerce shipping policies, a landing page, real feedback, some backlash… and the decision to kill it. Here’s why that’s still a win.
How to think about optimizing C code, delegating computations to low-level languages and improving performance. First exercise: count lowercase 'a' and total characters from a file.
Forget polished tutorials: a real logbook begins, made of validated ideas, failures and transparency. To create software that solves problems, not just looks good.
A journal entry about the moment I stopped seeing industrial software as just code and started understanding real operational company flows.
A technical build log about turning a warehouse problem into a small Flask backend application.
Why I am moving my personal branding from oversized claims to a more credible path: learning seriously by building in public.
A note about moving from oversized architectures to small, measurable prototypes closer to real problems.
What LinkBay-CMS is, the problem that pushed me to build it, the 21-month development journey, and how I registered the trademark with the Italian Patent and Trademark Office: the full story behind the platform for digital agencies and software houses.